Boost Conversions By 22% Conversions
Unlock the potential of your sales funnel by understanding and addressing the challenge of abandoned carts.
In this article we’ll share the three essential abandoned cart emails that contributed to a remarkable 22% increase in conversions for one of our other companies.
Continue reading and check out the video further down the page to get an in-depth understanding of:
Ready to dive in?
Let’s break it all down so you can implement these strategies effortlessly.
Up to 68% of potential customers initiate the buying process but never complete it, resulting in lost revenue for businesses. Let’s explore the impact of abandoned carts on your business and the proven strategy you can implement right away to win back those customers.
In one of our companies (Deadline Funnel) we started using these 3 simple yet powerful emails to instantly win back more than 22% of abandoned carts.
This means that before we automated these 3 emails, we were missing out on customers. And after we set up this simple ActiveCampaign automation we immediately started seeing new sales come through EVERY SINGLE DAY.
Here are the 3 emails we sent to people that started to sign up for Deadline Funnel but never finished the checkout process:
First, we sent a gentle reminder to customers about their abandoned cart, ensuring they don't miss out on your valuable offerings. This email goes out immediately, within 15 minutes of them getting distracted and not finishing the checkout process.
Create urgency by highlighting the benefits and value customers are missing, instilling a fear of missing out. This is the second email we sent which goes out the next day. In our case specifically, we use the subject line “What do these creators know that you don’t?” and we reference specific testimonials and case studies of clients using our software to grow their businesses. If a prospect reads this email we want them asking themselves “what do all these successful creators do that I don’t do” and then realize they should sign up for our software because that’s the common trait with all of our success stories & case studies.
Offer a compelling incentive along with a deadline, motivating customers to take immediate action. If you don’t give your prospects a reason to buy NOW, they probably won’t buy at all. This is why we send one final email 7 hours before their deadline expires to our special offer. For us, the special offer is an extended trial of our software, so they get more time to test drive the platform for free. For you, you may want to include an extra bonus course, a free coaching call, or ticket to a live or virtual event as an incentive that goes away when the deadline expires.
Now that you know how we implemented this strategy with our company Deadline Funnel, resulting in a 22% increase in conversions, it’s your turn to take action and model what works in your business.
To make the implementation process seamless for you, we're providing access to our Abandoned Cart Saver™ playbook. This resource includes the exact emails used by Deadline Funnel and a detailed automation that you can copy & paste into your business. Click the link below to receive your free copy.
Yes please! Send me the playbook now →
Explore the three-part framework in more detail to understand the psychology behind each email and its impact on customer behavior.
Download the Abandoned Cart Saver™ playbook
Learn how a well-crafted friendly reminder email can re-engage customers and bring them back to your sales funnel.
Discover the art of creating urgency through the Fear of Missing Out (FOMO) strategy and its impact on customer decision-making.
Uncover the effectiveness of offering incentives with a deadline and how it gives customers a reason to take immediate action.
Don't underestimate the potential within your existing leads.
Mastering the art of abandoned cart emails can recover up all the leads currently passing you by. In fact, it’s been shown that up to 91% of traffic coming from social media like Instagram, Facebook and TikTok will abandoned cart, which means…
…if you’re doing any kind of digital marketing (especially on social media) it is critical that you implement some sort of automation to recapture those visitors, and get them to come back and buy from your.
Or else you’re simply losing money.
Click the link or comment below to receive your Abandoned Cart Saver™ strategy and witness the transformative impact on your business.
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